About
AboutArturo Pérez Lample
I apply artificial intelligence to business and to education. At Seedtag (AdTech), in the Greater Madrid Metropolitan Area, I lead AI projects that improve profitability and scalability, by optimizing processes and using data analytics across teams. In education I am the founder of Aprueba con IA and Modo Cheto.
Previously at BCG I advised leading companies on digital transformation and growth strategy, and turned analysis into recommendations for the C-suite. My INSEAD MBA and engineering background give me an analytical base for structuring ambiguity and deciding with data.
Experience
Seedtag
AdTech · Madrid · hybrid
Ops Strategy & AI Director
Aug 2026 – present
Leading ops projects at Seedtag with AI.
Strategic Project Manager
2023–2026
Led strategic projects to boost profitability and growth by improving operational efficiency and optimizing costs to reinvest in growth areas.
I built Skynet, an in-house AI platform that pulls data from every platform the team uses and flags KPI risks. After three months I reported a 15–20% productivity boost, nearly 100% team adoption, and real P&L impact.
Boston Consulting Group
BCG · Madrid
Project Leader
2023
Led BCG case teams and managed end-to-end project delivery for leading multinational clients focused on digital transformation.
Consultant
2021–2023
Advised leading organizations across industries (for example, tech) on strategic, operational, and organizational challenges.
Enagás
Business Development & JV Portfolio Management
Senior Analyst
2018–2020
Managed joint ventures in Chile (equity 1.100 MMUSD) and played a leading role in business development in LATAM.
Business Analyst
2014–2018
Coordinated Enagás joint ventures in Mexico (equity 500 MUSD).
4MOVERS
Spain
Co-Founder
2017–2020
Developed and launched a digital platform for drivers and companies to compare cleaner fuels and select a fuel solution for trucks based on cost, emissions, and route data.
Education
- INSEAD
- MBA, 2020–2021. VP Tech Club and Student Ambassador.
- Universidad Autónoma de Madrid
- BSc Chemical Engineering, 2010–2014.
Languages
Spanish, native. English, full professional. French, limited working.
Certification
Professional Scrum Master I (PSM I), Scrum.org, November 2020.
Volunteering
- Volunteer at YES-Europe, since February 2020 (science and technology).
- Benefactor of Cáritas Española, since February 2015.
- Organic farm work with WWOOF-USA, June–September 2013.